Rebrand

Purpose

Dr. Mike Wasilisin, an amazing Kinesiologist, is on the mission to eliminate chronic back pain, worldwide. His enthusiasm and new methods put into his videos are hard to not grasp even if you do not suffer from back pain. Dr. Wasilisin realized the importance of a strong visual presence and approached us to proudly work with him to turn his former brand ‘Calispine’ into Move U.

Approach

The goal for the design was to create a positive, simple, clean and recognizable logo and a recognizable online presence for the brand. Keeping the color hues similar while changing the overall design to a more modern and recognizable item.

Concept

As per the business, our goal was to develope diverse concepts from serious looking to a little playfull themes. The goal was to engage the audience who’re more concerned about their backpain than just a logo. Since the brand works around the face of an individual and his practice, it was important to give the brand a look of its own as well and not just an individual, so the brand can grow further.

Proposal

Final Mark

After a few minor revisions the mark was carefully selected. A design that evokes a friendly feeling through customized typeface while at the same time giving a forward image to the brand in a simple way.