Wallaroo is a lifestyle brand redefining the way people carry essentials. Born out of frustration with cheap stick-on wallets, they now create durable, stylish, and minimalist products that merge function with design. With thousands of happy customers worldwide, They champion quality and simplicity in everyday carry. Wallaroo wanted a premium yet fun consumer product branding solution that reflects their ethos of minimalist, durable design.
Problem Statement
Wallaroo came to us needing a refreshed brand identity that matched their ethos: premium quality, minimalist design, and playful simplicity. Their existing visuals lacked the polish and consistency required to appeal to modern consumers who value both aesthetics and durability.
Marketspace
Positioned at the intersection of lifestyle accessories, fashion, and utility, Wallaroo competes with both traditional wallet brands and emerging minimalist product makers. Standing out required a design system that could adapt seamlessly across product packaging, online stores, and marketing campaigns.
Audience Type
The brand targets style-conscious, practical consumers—from college students and young professionals to frequent travelers—who want to simplify their everyday carry without compromising on quality or design.
Solution
We designed a modern, versatile logo and developed a comprehensive brand guideline that captures Wallaroo’s identity: sleek, minimalist, and fun. The logo reflects durability and sophistication, while the guidelines provide a scalable system for future product lines and marketing assets.
Impact
The refreshed identity elevated Wallaroo’s presence, giving them a cohesive and professional brand image that resonates with their audience. With a clear visual system in place, the brand is better positioned to expand product offerings, strengthen customer loyalty, and compete globally in the minimalist carry space.
