UniEdu is a platform that helps students from around the world apply to study in China—matching them with universities, managing scholarships, and guiding them through applications and foundation programs. We designed their logo and rebuilt their website to improve clarity, usability, and trust so prospective students and partner institutions feel supported and confident.
Problem Statement
UniEdu’s existing site had a complex structure with many programs, universities, scholarships, and application steps, which made navigation confusing. Prospective students needed clearer paths to find courses, admissions, fees, and scholarship info. Our task was to simplify their digital presence while keeping the content rich and accessible.
Marketspace
The international education consultancy space is highly competitive, with many platforms vying for students from abroad. UniEdu needed to stand out not only on content but on visual clarity, reliability, and user trust. The site had to reflect transparency (in cost, eligibility, admission process) and academic credibility.
Audience Type
Primary users include international students looking for undergraduate, graduate, or foundation programs in China. Also secondary users: parents, partner universities, and scholarship bodies who expect accurate, timely information and ease of application.
Solution
We developed a clean, modern website redesign and logo identity to match UniEdu’s professionalism. We reworked navigation, emphasized “How It Works,” and streamlined university & scholarship listings. We also improved layout for mobile devices, added clear CTAs like “Apply Now,” and polished visual assets to elevate trust.
Impact
Post-launch, UniEdu saw greater clarity in user paths; fewer clicks to find scholarship and application info. The updated design improved first impressions and trust, helping UniEdu position itself strongly among international education platforms and making it easier for students to take action.
