Twisted Minds is a UAE-based retailer of premium gaming gear and console accessories, serving gamers who demand performance and style, wanted a bold and futuristic gaming logo design to stand alongside industry giants like Razer and HyperX. Noetic Brands crafted a bold logo and a practical brand guide to help Twisted Minds stand out against competitors like Razer, HyperX, Corsair, and Logitech.
Problem Statement
Twisted Minds needed a distinctive visual identity that resonated with the gaming generation while remaining versatile for retail packaging, website, and social channels. The brand required a look that felt modern, edgy, and credible in a crowded, performance-driven market.
Audience & Marketspace
Primary audience: gamers (PC and console) and esports enthusiasts in UAE and the wider GCC — tech-savvy, trend-aware, and brand-conscious. Competing against established global brands, Twisted Minds needed an identity that conveyed premium quality without alienating mainstream gamers.
Brand Strategy & Positioning
We positioned Twisted Minds as “gaming gear with an attitude” — premium, niche, and slightly rebellious. The strategy focused on a compact identity system that reads well at small sizes (product labels, icons) and looks dramatic in hero headers and social promos.
Logo Design Approach
The logo uses a sharp, dynamic mark and a custom-wordmark that pairs aggression with clarity. We prioritized legibility at small sizes (key for peripherals) and created a flexible mark lockup that works on black, neon accents, and retail tags.
Brand Guide & Visual System
Delivered a concise brand guide covering color palette, typography, logo usage, spacing, and tone of voice. Included usage rules for product labels, social banners, packaging mockups, and retail signage to ensure consistent application across touchpoints.
Applications & Collateral (Examples)
Showcased mockups for product packaging, website headers, social tiles, and merch—demonstrating how the identity scales from tiny mouse skus to large hero banners and in-store displays.
Solution & Deliverables
Final deliverables: primary logo, secondary mark, color system, typography choices, and a one-page brand guide (print + digital assets). The system is built to grow — ready for product sub-brands, limited editions, and future e-commerce rollouts.
