Identity and Label Design
Purpose
Positive Art wanted to get into an adult coloring business and approached us to give the brand a visual direction.
Approach
As per the name, their approach was to convey a simple message of positivity and a creative human element.
Concept
As per the business, our goal was to develope diverse concepts from serious looking to a little playfull themes. The goal was to engage not just adults but audience from a lower age group as well. Since the brand works around colors and art, it was very natural to add a human touch in some ‘positive’ way while giving the design an organic feel.
Proposal
Final Mark
Application
Client Comments
Love It!
Hard decision,Give me both ill see how it looks.
Testimonial
This is amazing! simple clean and catchy.
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